You closed the deal, celebrated with your team, and then reality hit: custom invoices to create, payment terms to track, and follow-ups to manage. Founder-led sales is powerful because nobody sells your vision better than you do. But the billing aftermath? That's stealing 20 hours a week you could spend building, strategizing, or closing your next customer.
October 6, 2025
You closed the deal, celebrated with your team, and then reality hit: custom invoices to create, payment terms to track, and follow-ups to manage. Founder-led sales is powerful because nobody sells your vision better than you do. But the billing aftermath? That's stealing 20 hours a week you could spend building, strategizing, or closing your next customer.
What if your finance team could cut costs, meet ESG goals, and build investor trust—all without adding more work? The era of separating financial performance from sustainability is over. Manual processes weren't built for green finance, but AI-powered automation is transforming finance teams from bottlenecks into sustainability drivers.
Last Tuesday, Sarah from Denver Digital spent 4 hours chasing down overdue invoices. This Tuesday, she spent 15 minutes reviewing automated reports while her AI handled the rest. What changed? She discovered what 91% of mid-sized firms already know: automated accounts receivable isn't just an upgrade—it's a business transformation.
After a decade of building companies and raising millions in venture capital, I've learned that business success often comes down to mastering the fundamentals. DSO measures how long it takes your company to collect payment after making a sale—and it's hiding in plain sight.
Revenue recognition isn't just an accounting checkbox—it's the backbone of financial credibility that can determine whether investors write checks or walk away.
Zuny Fester shares insights from Colombia Tech Fest and her journey to Head of Operations at JustPaid, covering scaling challenges, fintech marketing, and building sustainable company culture.
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